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National Tourism Market Data during the May Day Holiday

2021-07-01 15:53:40       Size:[L  M  S]

On May 1, the country received 10.231 million domestic tourists and generated 4.33 billion RMB in revenue from domestic tourism.

From May 1 to 5, the country received 115 million domestic tourists and generated 47.56 billion RMB in revenue from domestic tourism.

 

Characteristics of national tourism market during May Day Holiday:

 

1. Smart tourism plays an important role in ensuring a smooth and orderly holiday tourism as a new service and management mode

 

"Wuhan Fight Against Disease" WeChat mini App launched a new function of "Passenger Flow in Hot Areas", by which visitors could view the daily passenger flow in 14 popular scenic spots and business districts, such as Yellow Crane Tower, Hankou River Beach, Donghu Greenway, Chu River Han Street, etc., and which could remind the saturation trend of each scenic spot. At the entrance of Yuntai Mountain, special buses direct to individual scenic spots were provided. After analyzing the passenger flow, the intelligent platform issued instructions and dispatched the buses to run according to designated routes to avoid crowded scenic spots and realized scientific diversion; with the help of the smart tourism management system, the tourist flow trend was analyzed in advance for early warning. When the tourist flow reached the warning line, the scenic spot assigned public security and traffic police to divert the traffic at the highway intersections and key sections, and closed the passage to the scenic spot after it reached the full capacity. Longmen Scenic Spot made full use of the smart platform to coordinate and direct the management and visitor reception. A "health code" check gate was set, which reduced the pressure of ticket gate. At the same time, measures such as non-contact service, optimization of service quality and Party member volunteer service were adopted to ensure the safety and order of tourism. Yunnan Province's "Visit Yunnan with One Mobile" App added the function of "Booking for Park Entry". After selecting a scenic spot on the App, tourists could submit their personal information and complete the booking. The Yulong Snow Mountain in Lijiang separated the "three inspections and one measurement" of the former toll station from the ticket check of the ticket station, so that visitors could enter the park more orderly and quickly, and avoid gathering and congestion. Kunming "Colorful Yunnan·Ancient Town and Famous City Tourism Resort" used big data and cloud technology to automatically stop selling tickets when the number of passengers exceeded the capacity. When entering the park, visitors needed to show the entrance code and Yunnan health code and passed the temperature test. Xishuangbanna, Honghe, Lincang and other places issued prompt tips on flow restriction, diversion and epidemic prevention and control in the scenic spots through WeChat public accounts, electronic signs of scenic spots and manual guidance. Through the official account of Guangxi Culture and Tourism Department and the "Guangxi Tour Direct Train" WeChat mini App, Guangxi published the flow of scenic spots and travel tips in real time, and handled online booking for tourists. Through the information monitoring platform, the tourist dynamics of the main scenic spots in the whole area could be checked in real time. When the number of tourists reached 20% of the maximum capacity, the first warning was implemented; when the number reached 26%, the second warning was implemented; when the number reached 30%, the sale of tickets and the entry of tourists were stopped.

 

2. Short-distance tourism, such as rural tourism and peripheral tourism, has become a hot spot for holiday tourism

 

The Department of Culture and Tourism of Gansu Province launched nine-theme tourism products for the May Day Holiday, which mainly focused on outdoor tourism, to guide the tourists to travel nearby and avoid the peak time, taste the silk road feelings, explore the folk custom, accept the mountains and rivers' spirit, and keep healthy body and mind. The "Carnival Lobster Festival" at Jigong Mountain in Xinyang City gathered delicious food and wonderful programs, presenting a perfect feast for tourists to eat and listen to. Guangshan County’s "Flowers Welcome Spring" and "Glorious Peony Flower" rural cultural tourism festival were opened. Ruzhou City continued to make efforts in rural tourism with the characteristics of "Cave Folk Village·Wangwan" in Duanzipu Village, Lingtou Town, and "Liangshui Spring·Farming Paradise" in Haozhai Village, Linru Town. Kaifeng Yellow River Ecological Corridor Demonstration Belt, Zhuxian Ancient Town, Chenliu Ancient Town, Yudian Folk Custom Village, Damei West Jiang Village and other rural tourism attracted a large number of citizens. A number of cultural and tourism products with seasonal characteristics, such as flower appreciation, picking, mountaineering and cycling, were launched in Shandong. Jinan launched four major themes, including ecological tour of green water and mountains, happy spring city parent-child tour, romantic rural tour and poetic cultural tour, and more than 60 cultural and tourism leisure activities. Dongying City launched 9 boutique tourist routes around the theme of "We Go Home When the Yellow River Enters the Sea" and "Promise·Blessing". Public cultural venues in Jinan, Dezhou and other cities launched photography exhibitions, calligraphy and painting exhibitions and other cultural activities. Weifang launched 8 series of 52 tourist routes, such as health maintenance, research and study, etc., to achieve multi-route tourism, multi-product diversion, decentralized tour, rich tourism choices of tourists, and effective reduction of the pressure of hot spots.

 

3. Rich cultural and tourism activities bring colorful holiday experience to visitors

 

Major scenic spots in Hunan presented "Intangible Cultural Heritage Program List". In Huangdu Dong Cultural Village, the ethnic sports competitions, Dong intangible cultural heritage musical instrument experience, water stage performance, Dong tumblers performance, reed-pipe instrument performance and other performances brought endless memories to visitors. The large-scale live performance - “Let the World Know Dong Nationality” brought colorful memories to tourists. Yangsha Lake Scenic Spot’s "Thousands of People Pray", "National Tide Concert", "Han Chinese Costume Parade", "National Tide Spring Market" and other activities, attracted many tourists to participate. In the Peach Blossom Park, ancient weddings and sacrifices in the Qin Valley brought the mysterious witch style, and the performances of peach blossom girls and the rural bamboo dance made them feel homesick. Aizhai Wonders Scenic Area in Jishou City launched the "Miao April 8" activity, and tourists learnt the Miao drum dance and enjoyed the tea performance. Through new media and virtual reality, Jiangsu Province launched 2,120 online projects to enjoy scenery, exhibitions and performance. The province launched the theme tour activity of "Water in Jiangsu, See Beautiful Again" for Jiangsu people, and released 30 "healing" quality travel routes in the Province, involving 13 cities and prefectures, covering world heritage sites, A-class tourist attractions, star-rated hotels, tourist resorts, theme parks, characteristic towns, and tourist towns. More than 140 online and offline activities in the scenic spots, such as folk art, intangible cultural heritage, real landscape performances, happy garden parties, real poetry to welcome spring, intangible cultural heritage online exhibition and broadcasting, were carried out, enriching the supply of holiday market products and meeting the needs of tourists of different levels. Chongqing art gallery held “photography exhibition" and "Hechuan District’s fight against COVID-19 outbreak theme art exhibition", Kaizhou District held the first Hydrangea Festival, Dianjiang County held Tianzhu Peoney Festival, Wuxi County held Hongchi Pool Dam Azalea Festival, and Fengdu County launched annual card package along with ticket buying, etc.

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