On the morning of Jan. 10, CTA held the online issuance of “China Tourism Economy Blue Paper (No.14)” and Academic Achievement of Q1 2022, including “2021 Tourism Economy Analysis and 2022 Development Forecast” (China Tourism Economy Blue Paper (No.14)), “2021 National Tourism Service Quality Survey Report”, “2022 New Year Holiday Tourism Market Development Report” and “2022 China Ice and Snow Tourism Consumption Big Data Report”. Participants include Liu Fei, Director of Culture and Tourism Division of China Telecom, Chen Xiaohua, Vice President of Sendinfo Technology Culture and Tourism Institute, Li        Qiuyan, Vice President of Joyu Lvmama Group, Sun Yunlei, President of Domestic Destination Institute of Mafengwo Tourism, Zhang Min, Founder and Chairman of Museum Cloud, and Dai Huihui, Project Director of Statistical Research Institute of CTA. Vice President Tang Xiaoyun of CTA delivered a conclusion speech on behalf of President Dai Bin, and He Qiongfeng, Head of Data Analysis Institute of CTA hosted the issuance and research activities. Over 120 delegates from China Culture News, China Tourism News, New China Finance, Global Times and other media and industries participated in the event.

“2021 Tourism Economy Analysis and 2022 Development Forecast” (China Tourism Economy Blue Paper (No.14)) is edited by President Dai, including all achievement of CTA, and Dr. Hu Yongjun from Data Analysis Institute of CTA released the results. According to the report, due to COVID-19 outbreak in multiple areas in 2021, there is a large fluctuation in national tourism recovery in the second half year, with the shrinking of tourism consumption (except necessary travel) and entrepreneurs’ confidence, causing the “weak prosperity” of tourism economy in the whole year and large pressure for tourism enterprises. COVID-19 is still the largest uncertain factor for tourism recovery in 2022, and there will be more obvious reflection of shrunk micro economic needs, supply shock and weak expectation. However, the recovery won’t stop, the innovation won’t become inactive, and the supply for high-quality culture products and tourism service will be stronger.

“2021 National Tourism Service Quality Survey Report” was released by Assistant Researcher Zhang Jiayi of Data Analysis  Institute. According to the report, there was a steady improvement of domestic tourism service quality in 2021, with 82.47% satisfaction of tourists, increasing by 1.88% compared with 2020, and as the highlight of tourism economy development under the normal COVID-19 control, hitting a record level. In spite of the difficulty for tourism recovery, there was still a steady satisfaction rise which benefited from gradual improvement of modern tourism governance system, continuous efforts of tourism departments, active innovation of tourism enterprises and higher safety and quality requirements from tourists.

“2022 New Year Holiday Tourism Market Development Report” was released by Assistant Researcher Wu Yuhan of Statistical Research Institute. According to the Report, the overall tourism market during 2022 New Year was characterized by “stability, ration, expectation and integration”. The culture and tourism departments in different areas strictly implemented the normal COVID-19 control, eliminating mass activities on New Year’s Eve and publishing holiday tourism notice, which guaranteed the stability and order of tourism market during the holiday. The citizens fully understood and cooperated with the control policy, not going far away or getting together, and putting safety and health at the first place, with rational trip. Governments and administrative departments created new holiday tourism products which enriched the experience of the citizens and tourists. In the context of Winter Olympic Games, the ice and snow tourism market kept developing, and the citizens had high expectation to such tourism and leisure, which enabled the potential fast development of the market.

“2022 China Ice and Snow Tourism Consumption Big Data Report” was released by Associate Researcher Han Yuanjun from Strategy Institute. According to the report, CTA and Mafengwo free travel big data lab analyzed the new characteristics and trends of China’s ice and snow tourism market and predicted its future consumption, based on Mafengwo tourism platform data, combining CTA big data platform, and through big data exploration regarding user picture, search index, interactive index and project popularity. The Winter Olympic Games held in Beijing inspired the ice and snow tourism enthusiasm, with “300 million people on the ice”. The three northeast provinces had more advantages in such market, Beijing and Hebei enjoyed fast development due to the Winter Olympic Games, Zhejiang attracted tourists with skiing and hot spring home stay, and Central China and Northwest China saw gradual growth. The public snow and ice tourism and skiing leisure developed in a balanced way, and the rich resources, convenient traffic and perfect infrastructure gained enthusiasm from tourists who can have new experience under traditional and fashionable ice and snow characteristics.

During her conclusion speech, Vice President Tang Xiaoyun suggested to stick to the “three insistence”, jointly promoting the recovery and high-quality development of tourism. First, we should insist rational research and development confidence. At the beginning of the year, President Dai concluded the overall development of tourism economy in the past two years and carefully optimistic expectation and firm confidence in this year’s tourism economy with “the longest recovery, the deepest reform and the hardest confidence”. At present, there is no change in the foundation to support China’s tourism economy development, the factors to increase public tourism and the mid- and long-term trend of national tourism development. Second, insist to meet market needs, accumulate internal power and construct new development strength. Based on building the core capability of tourism enterprises which is the nature of tourism service, continuously strengthen the internal capability to select strategy and identify market, integrate resources and transform market, improve process and professional level, update knowledge and create new products. With the modern tourism development promoted by digitization, network and intelligence, more governmental supports in the aspects of basic industry knowledge are necessary for the improvement of overall industry quality, and the governments need to inspire entrepreneurs’ creativity, new industry knowledge and updated personnel expertise, to realize development from tourism consumption network to industry network. Third, insist objective rules of tourism development and expand new models. The continuous increased tourism consumption demands requires review of the comprehensive value of current and future tourism development, building people-centered and beautiful life-oriented value system, giving full play of tourism to serving people and promoting collective prosperity, and promoting research tourism, red tourism, countryside leisure, ice and snow tourism, delicious food tourism and other new products, to tell China story with tourism, expand its positive role in cultural relics activation, cultural heritage, production of cultural products, and socialist value promotion and civilization construction.