Annual Report of China Inbound Tourism Development 2012
Annual Report of China Inbound Tourism Development 2012
Contents
Preface 2011 Overview of China’s Inbound Tourism
Ⅰ 2011 Overview of China’s inbound tourism
Ⅱ 2011 Distribution and structure of international tourist source markets in China
Ⅲ Analysis of factors influencing major inbound tourist source markets
Ⅳ 2012 Analysis of inbound tourism trend
Ⅴ Suggestions on China’s development of inbound tourism
Chapter Ⅰ 1978-2011 Review of China’s inbound tourism
Section Ⅰ Development course of China’s inbound tourism
Ⅰ Development environment and positioning shift of inbound tourism
Ⅱ Operation of China’s inbound tourism industry
Ⅲ Administrative mechanism of China’s inbound tourism
Ⅳ Operative mechanism of China’s inbound tourism
Section Ⅱ Achievements and enlightenments from China’s inbound tourism development
Ⅰ Achievements of China’s inbound tourism development
Ⅱ Enlightenments from China’s inbound tourism development
Section Ⅲ 2011 General status of China’s inbound tourism market
Ⅰ Inbound tourism market kept expanding, though at a relatively slower pace
Ⅱ Inbound tourism market kept increasing its foreign exchange earnings, though at a relatively fluctuating rate
Ⅲ Inbound tourism recorded a declining share in three major markets
Section Ⅳ 2011 China’s inbound tourism market structure
Ⅰ Hong Kong, Macau and Taiwan continued to take an absolute predominance, while foreign tourist-source countries slightly raised their market shares
Ⅱ Major inbound tourist-source countries maintained a generally stable structure, while short-distance markets enjoyed a sticking edge.
Ⅲ Inbound visitors from Hong Kong and Macau traveled mainly on foot and by vehicles; those from other regions mainly by air.
Ⅳ Over 80% of inbound foreign visitors aged 25 to 64.
Ⅴ Over two-thirds of inbound foreign visitors were males.
Ⅵ Nearly half of inbound foreign visitors were for sightseeing and leisure.
Chapter Ⅱ Analysis of the output and spatial pattern of international tourist flows
Section Ⅰ Analysis of the current international tourist flows and their destinations
Ⅰ Overall volume of international tourist flows showed the trend of steady growth
Ⅱ International tourist flows kept moving eastwards
Section Ⅱ Analysis of the output of tourist flows in China’s major tourist-source countries (regions)
Ⅰ Composition of China’s inbound tourist sources
Ⅱ Outbound tourism market performance of China’s major tourist-source countries (regions)
Section Ⅲ Analysis of the basic market trend of China’s major tourist-source countries (regions)
Ⅰ Analysis of market shares taken by China’s inbound tourist-source countries (regions) from 2006 to 2011
Ⅱ Analysis of market growths realized by China’s inbound tourist-source countries (regions) from 2006 to 2011
Ⅲ Analysis of market competition faced by China’s inbound tourist-source countries (regions) from 2006 to 2011
Section Ⅳ Driving mechanism and experimental analysis of China’s inbound tourist flows
Ⅰ Analysis of the driving mechanism and influencing factors of inbound tourist flows
Ⅱ Experimental analysis of the driving mechanism of inbound tourist flow
Chapter Ⅲ 2011 Analysis of the movement of China’s inbound tourist flows within the country
Section Ⅰ Spatial distribution of inbound tourist flows
Ⅰ Inbound tourist flows concentrated highly in the east
Ⅱ Sticking east-west gap in foreign exchange earnings of inbound tourism
Ⅲ Selective distribution and structure of inbound foreign visitors
Section Ⅱ Analysis of destinations and movement routes of tourist flows in typical cities for inbound tourism
Ⅰ Analysis of destinations and movement routes of inbound tourist flows in Shanghai
Ⅱ Analysis of destinations and movement routes of inbound tourist flows in Beijing
Ⅲ Analysis of destinations and movement routes of inbound tourist flows in Guangzhou
Chapter Ⅳ 2011 Supply-demand analysis of China’s inbound tourism market
Section Ⅰ Demands on inbound tourism market
Ⅰ Variables structure of inbound visitors’ consumptive characteristics
Ⅱ Inbound visitors’ humanistic statistical characteristics
Ⅲ Inbound visitors’ consumption decision Influencing characteristics
Ⅳ Inbound visitors’ consumption decision-making characteristics
Ⅴ Inbound visitors’ consumption structure characteristic
Ⅵ Inbound visitors’ consumption evaluation
Ⅶ Overall satisfaction and quality feedback index for key tourist elements of inbound visitors
Section Ⅱ Demand characteristics of customized inbound tourism market
Ⅰ Markets for the elderly and for the youth
Ⅱ Markets for business and sightseeing/leisure
Ⅲ Markets for high-end visitors
Section Ⅲ Supplies on inbound tourism market
Ⅰ Star hotel: Olive-like distribution and asymmetric dumbbell-like regional distribution of star hotels
Ⅱ Travel agency: positive correlation function of economic development and tourism resource endowment
Ⅲ Major scenic spots: relatively balanced distribution of resource-intensive and capital-intensive spots
Section Ⅳ Unbalanced demand and supply on inbound tourism market
Ⅰ Imbalance between supplies of infrastructure facilities and the demands for supporting services
Ⅱ Imbalance between supplies focused on the east and the demands shifted westward.
Ⅲ Imbalance between similar supplies and diverse demands
Chapter Ⅴ 2011 Assessment of China’s inbound tourism marketing
Section Ⅰ Brief introduction to the development of China’s inbound tourism marketing
Section Ⅱ Brief introduction to the performance of China’s inbound tourism marketing in 2011
Ⅰ Tourism marketing at the state level maintained a leading role
Ⅱ The initiative and enthusiasm of local tourism marketing picked up
Section Ⅲ Limitations of China’s inbound tourism marketing
Section Ⅳ International experiences of inbound tourism marketing
Chapter Ⅵ 2012 Development trend and suggested countermeasures for China’s inbound tourism
SectionⅠ Predicted trend of China’s inbound tourism development in 2012
Section Ⅱ Suggested countermeasures for China’s inbound tourism development in 2012
Editorial Staff