Contents:
Chapter I Mission and Challenges of Red Tourism
I. History of Red Tourism Development and Major Achievements
II. Situations of Red Tourism Development and Historical Mission
III. Problems and Challenges Existing in the Development of Red Tourism
IV. Thinking of the Future Development of Red Tourism
Chapter II Formation of Yan'an Path of Developing Red Tourism
I. Background of Yan'an Path of Developing Red Tourism
II. Connotation of Yan'an Path of Developing Red Tourism
III. Characteristics of Yan'an Path of Developing Red Tourism
IV. Accomplishments of Yan'an Path of Developing Red Tourism
Chapter III Strengthen Public Service System for Red Tourism by Taking Tourist Satisfaction as the Direction
I. Improve Public Transport Services and Build the Tourism Transport Service System
II. Strengthen the Law Enforcement of Tourism Market, Unblock Information Channels and Perfect the Public Information Service System
III. Strengthen the Management of the Tourism Industry and Improve the Tourism Administrative Service System
IV. Promote Public Participation and Accelerate the Construction of Tourism Facilitation System
V. Ensure the Safety of Tourists and Build the Tourism Safety Guarantee System
VI. Strengthen Talent Introduction and Training and Improve the Tourism Personnel System
Chapter IV Build a Red Tourist Destination City by Starting from Environmental Improvement
I. Establish a Long-term Work Mechanism of Environmental Improvement for Tourism
II. Improve and Optimize City Appearance and Environment
III. Strengthen the Comprehensive Treatment of Social Security
IV. Strengthen the Comprehensive Improvement of Traffic Environment
V. Enhance the Quality of Public Civilization
Chapter V Improve the Red Tourism Industry System by Taking the Integrated Development as the Main Line
I. Integrated Development Is the Inevitable Choice for Transformation of Yanan's Tourism Industry
II. Co-ordinate Yanan's Overall Industrial Development on the Basis of Planning from a High Starting Point
III. Form a New Engine for Yanan's Tourism Development Driven by Large Projects
IV. Enhance Yanan's Overall Tourism Image Leveraged by Mass Marketing
V. Promote the Upgrading of Yanan's Tourism Elements by Great Industrial Integration
Chapter VI The Future of Yanan's Red Tourism
I. Enlightenment from the Experience of Yan'an Path of Developing Red Tourism
II. Further Reflection on Building Yan'an into a Red Tourist Destination City
III. Important Breakthrough for Future Development of Yanan's Red Tourism
Appendix I Model, Case and International Experience of Red Tourist Scenic Spots and Product Development
Appendix II Investigation on the Vitality of Yan'an Red Cultural Tourism
Appendix III in National Tourist Satisfaction Survey in the First Quarter of 2013--Yan'an
Appendix IV An Address from Yan'an Municipal Government Mayor Liang Hongxian on the Yan'an Red Tourism Forum