Developing Model of Tourism in Zhejiang

Contents
•Section One - Development History and Pattern Formation of Tourism in Zhejiang
I. Development History of Tourism in Zhejiang Province
II. Achievements of Tourism in Zhejiang Province
III. Formation of Zhejiang Pattern of Tourism Development
IV. Contents of Zhejiang Pattern of Tourism Development
V. Composition of Zhejiang Pattern of Tourism Development

•Section Two - Market Conditions for the Development of Tourism in Zhejiang
I.  Foundation of Tourism Market Development in ZheJiang
II. Review and Feature of Domestic Tourism Market Development in Zhejiang
III. Review and Feature of Inbound Tourism Market Development in Zhejiang
IV. Review and Feature of Outbound Tourism Market Development in Zhejiang
V. Inspiration and Foresight of Tourism Market Development in Zhejiang

•Section Three - Subject Cultivation in Zhejiang Tourism Development
I. Overview of the Development of Tourism Enterprises in Zhejiang
II. Main Pattern of the Development of Tourism Enterprises in Zhejiang
III. Major Experience of the Development of Tourism Enterprises in Zhejiang
IV. Perspective of the Development of Tourism Enterprises in Zhejiang

•Section Four - Formation of a Promising Government in Zhejiang Tourism Development
I. Role of Government in Tourism Development
II. Transition of Government’s Role in Tourism Development of Zhejiang
III. Major Features of a Promising Government in Tourism Development of Zhejiang
IV. Major Experience and Reference Significance of a Promising Government in Tourism Development of Zhejiang
V. Further Thinking on Government’s Behavior in Tourism Development of Zhejiang

•Section Five - Diversification, Transition and Upgrading of Tourism Products Development in Zhejiang
I. History, Current Situation and Trend of Tourism Products Development of China
II. Diversification, Transition and Upgrading: Two Mainlines of Tourism Products Development in Zhejiang Province
III. Major Experience of Tourism Products Development in Zhejiang Province
IV. Perspective of Tourism Products Development in Zhejiang Province

•Section Six - Brand Strategy and Approaches Innovation for Tourism Destination Marketing in Zhejiang
I. Theory and Practice of Tourism Destination Marketing
II. Development History of Tourism Destination Marketing in Zhejiang Province
III. Major Features of Tourism Destination Marketing in Zhejiang Province
IV. Perspective of Tourism Destination Marketing in Zhejiang Province

•Section Seven - Integrated Development of Tourism and City in Zhejiang
I. Relation between Tourism Development and Urban Construction
II. Commentary on Integrated Development of Tourism and City in Zhejiang
III. Typical Case Study of Integrated Development of Tourism and City in Zhejiang---Hangzhou

•Section Eight - Combining of Rural Tourism Development with Construction of New Countryside in Zhejiang
I. Overview of Rural Tourism Development in China
II. History and Benefit of Rural Tourism Development in Zhejiang
III. Major Experience and Perspective of Rural Tourism Development in Zhejiang
IV. Typical Cases of Rural Tourism Development in Zhejiang
V. Further Thinking on Rural Tourism Development in Zhejiang
Appendix: To Developing Large Industry Based on Small Village (Ge Xuebin, Secretary of Suichang County Party Committee, Zhejiang Province)

•Section Nine - Industry Convergence in Zhejiang Tourism Development
I. State of Convergence and Development of Tourism Industry
II. Causes, Mechanism and Types of Convergence and Development of Tourism Industry
III. Types and Typical Cases of Convergence and Development of Tourism Industry
IV. Problems and Future of Convergence and Development of Tourism Industry

•Section Ten - “Massive Economy” in Zhejiang Tourism Development
I. “Massive Economy” is the Key Feature of Social Economy Development in Zhejiang
II. Inner Link between “Massive Economy” and Tourism Industry Development
III. “Massive Economy” in Zhejiang Tourism Development: History and Features
IV. Typical Case of “Massive Economy” in Zhejiang Tourism Development
V. Perspective of “Massive Economy” in Zhejiang Tourism Development

•Section Eleven - Regional Cooperation in Zhejiang Tourism Development
I. Theory and Practice of Regional Tourism Cooperation
II. Development of Regional Tourism Cooperation in Zhejiang
III. Features, Motivation and Effect of Regional Tourism Cooperation in Zhejiang
IV. Perspective of Regional Tourism Cooperation in Zhejiang

•Section Twelve - Innovation in Administrative Control System of Tourism in Zhejiang
I. Review of Administrative Control System of Tourism in China
II. Innovation in Administrative Control System of Tourism in Zhejiang
III. Inspiration and Perspectives Brought by Innovation in Administrative Control System of Tourism in Zhejiang

•Section Thirteen - Talents Support for Tourism Development in Zhejiang
I. Tourism Talents Training and Domestic and Overseas Tourism Education Development
II. Current Situation and Features of Tourism Talents Resources in Zhejiang
III. Major Pattern of Tourism Talents Training in Zhejiang
IV. Major Experience of Tourism Talents Training in Zhejiang
V. Perspective of the Development of Tourism Talents Training in Zhejiang

•Section Fourteen - Zhejiang Pattern of Tourism Development: Reference Value and Future Orientation
I. Reference Value of Zhejiang Pattern of Tourism Development
II. Perspective of Zhejiang Pattern of Tourism Development
•Appendix: Chronicle of Events of Zhejiang Tourism Development
•Postscript

Editorial Staff