Blue Book of China’s Tourism Economy (No.1)
China’s Tourism Performance: Review & Forecast (2008-2009)

Content
Preface
Chapter one General Analysis and Forecast of China Tourism Economy
China’s tourism economy overall operation situation in 2008
（I）Development environment
（II）Basic achievements
（III）Development characteristics
Analysis and forecast of tourism economic development situation in 2009
（I）Analysis of developmental situation
（II）Development forecast
Tourism economic development policies and suggestions in 2009
（I）Try every ways to enhance the confidence and try hard to achieve the steady and rapid growth of tourism economy
（II）Expand tourism consumption and achieve coordinated development of the three great markets based on domestics tourism
（III）Optimize industrial supply and promote the transform and upgrading of tourism
（IV）Strengthen the social functions of tourism and perfect the tourism public service system
（V）Plan regional tourism development as a whole and promote the integration of urban and rural areas
（VI）Strengthen communication and cooperation with the outside and expand the space for international speech

Chapter two Characteristics and Trend of Tourism Demand
Basic conditions of tourism demands in 2008
（I）Overall condition of changes in tourism demand
（II）Tourism demand structure changes
Influential factors of tourism demand in 2008
（I）External factors
（II）Internal factors
Tourism demand developmental trend in 2009
（I）Main situation of consumers’ tourism inclination survey in 2009
（II）Opportunities and challenges of tourism demand development in 2009
（III）Tourism demand development trend in 2009
Tourism demand management countermeasure and suggestions
（I）Put domestic tourism at a preferential strategic position
（II）Enhance rural tourism market in an all-round way
（III）Work out and implement “national tourism leisure program” and plan urban and rural tourism as a whole
（IV）Carry out direct and effective theme sales promotion and try all-out to restore market confidence
（V）Develop outbound tourism from the strategic perspective of the nation in an orderly way
（VI）Implement such tourism service quality enhancing plans as tourist satisfaction index survey

Chapter three Analysis and Forecast of Tourism Enterprise Development in China
Tourism enterprises operational situation in 2008
（I）Tourism enterprises prosperity analysis
（II）Main situation of tourism enterprises development in 2008
Tourism enterprises development forecast in 2009
（I）Analysis of the confidence index of entrepreneurs and experts and consumers’ inclination
（II）Forecast of the development situation of tourism enterprises
Strategies and countermeasure suggestions of tourism enterprises’ development
（I）Development strategies at the governmental level
（II）Development strategies at the tourism enterprises’ level

Chapter four Structure and Trend of Regional Tourism Economy
Overall situation of regional tourism development
（I）Provinces in eastern China are in the leading place of domestic tourism development, and the characteristics of “core-edge” is obvious.
（II）Provinces near the sea or the border account for a big proportion of inbound tourism, from east to west shows a gradient tendency.
（III）Economically developed regions are still hot spots for outbound tourism, while middle and western regions develop continuously.
（IV）Summary
Competitive pattern of regional tourism development
（I）Basic principles
（II）Model constructing
（III）Evaluation results
（IV）Summary
New situations of regional tourism development
（I）Four big potential tourism destinations gradually taking shape by relying on the construction of main functional areas
（II）Several trans-regional tourism gallery taking shape by relying on the general traffic pattern
（III）Tourism market structure of the side “II” shape developing gradually with large-scale city groups
（IV）Tourism developmental innovation gradually optimizing the industrial developmental environment
（V）Collective development of the seven big regional tourism cooperative plates
Analysis and countermeasure suggestions of regional tourism development trends in 2009
（I）Regional tourism development trends
（II）Countermeasure suggestions of regional tourism development

Chapter five Present Statuts and Prospects for Tourism in Taiwan, Hong Kong and Macau, China
Present situation and prospects of tourism development in Taiwan
（I）Tourism market development situation of Taiwan in 2008
（II）Tourism industry development situation of Taiwan in 2008
（III）Tourism industry prospects of Taiwan in 2009
Present situation and prospects of tourism development in Hong Kong
(I）Tourism market development situation of Hong Kong in 2008
（II）Tourism industry development situation of Hong Kong in 2008
（III）Tourism industry prospects of Hong Kong in 2009
Present situation and prospects of tourism development in Macau
（I）Tourism market development situation of Macau in 2008
（II）Tourism industry development situation of Macau in 2008
（III）Tourism industry prospects of Macau in 2009

Chapter six China’s Tourism in Global View
World tourism development and its inspiration to China
（I）World tourism development
（II）Main inspirations
China’s status in the development of the world tourism
（I）World tourism development situation in 2008 and forecast of the trends in 2009
（II）China’s upgrading status in the world’s tourism development
Comparison of international competitiveness of tourism in China and abroad and ways of enhancing
（I）Evaluation of international competitiveness of tourism
（II）Ways to enhance China’s international competitiveness of tourism
International cooperation of China’s tourism
（I）Analysis of international cooperation characteristics of China’s tourism
（II）Shortcomings of international cooperation of China’s tourism
（III）Promoting the international cooperation course of China’s tourism

Chapter seven Major Events and Public Service Research
Influence of important events in 2008 on tourism and policy suggestions
（I）Influence of important events in 2008 on China’s tourism
（II）Prospects of China’s tourism under the influence of important events
（III）Policy suggestions
Present situation and developmental direction of public service system construction
（I）Present situation and characteristics
（II）Objectives and tendency
（III）Countermeasures and suggestions

Attachment China’s consumers’ tourism inclination survey report
Editorial staff