Contents
IntroductionThe 2013 China Outbound Tourism Development Overview
I. China Has Secured Its Position as the Worlds Largest Outbound Tourism
Market With the Largest Amount of Outbound Tourism Expenditure
II. The Continuous Market Expansion Is Making the Demand for Outbound Tourism
Commonplace and Multifaceted for Ordinary People
III. Changes in the Tourism Industry Tend to Synchronize Changes in Outbound Tourism
Chapter 1Market Structure and Consumption Characteristics of China Outbound Tourism in 2013
Section I Market Structure
1.1Market Situation
1.2Market Structure
Section IIOverall Analysis
2.1Variables of Spending Patterns
2.2Demographic Characteristic of Chinese Mainland Outbound Tourists
2.3Factors Affecting Outbound Tourists Spending Decisions
2.4Characteristics of Spending Decisions
2.5Spending Pattern of Outbound Tourists
2.6Consumption Assessment and Future Spending Preference
Section IIISpending Characteristics of Major Destinations
3.1Hong Kong SAR
3.2Macao SAR
3.3Taiwan China
3.4Japan
3.5USA
3.6Canada
3.7South Africa
3.8Australia
Section IVAnalysis of Outbound Tourist Satisfaction
4.1Research Background
4.2The Overview of the Outbound Tourists Satisfaction
4.3The Factors Influencing Outbound Tourist Satisfaction
4.4The Destination Ranking of Chinese Outbound Tourism Satisfaction in 2013
Chapter 2Characteristics of Major Cities Outbound Tourism Development
Section IBeijing
1.1Market Overview
1.2Tourism Industry Management
1.3Industry Operation
Section IIShanghai
2.1Market Overview
2.2Industry Operation
Section IIIGuangzhou
3.1Market Overview
3.2Operation of Outbound Tourism
Section IVChengdu
4.1Market Overview
4.2Operation of Outbound Tourism
Section VChongqing
5.1Market Overview
5.2Operation of Outbound Tourism
Section VIA Comparison of Five Typical Cities in the Outbound Market
6.1Demographic Characteristics of Outbound Tourists
6.2Factors Influencing Consumer Decision making
6.3Spending DecisionMaking Characteristics of Outbound Tourists
6.4Characteristics of Outbound Tourist Spending Patterns
Chapter 3Trends and Recommendations for China Outbound Tourism Development
Section IOutbound Tourism Development Environment in 2014
1.1Downside Risks to Global Economy and Sluggish Tourism Consumption Growth in the Leading Advanced Economies
1.2Steady Domestic Economic Growth
1.3Constant RMB Yuan Appreciation
1.4Enforcement of Tourism Law of the Peoples Republic of China
1.5The Establishment of China (Shanghai) Pilot Free Trade Zone and Relevant Policies
Section IIOutbound Tourism Trends in 2014
2.1Maintaining a Fast Growth
2.2A Lasting Demand for a Portfolio of Both Sightseeing and Other Market Specific Products
2.3To Develop Nation Wide Outbound Source Market
2.4To Promote Industrial Upgrading
Section IIIRecommendations for China Outbound Tourism in 2014
3.1To Develop a Comprehensive Policy Framework with the Structural Tax Reduction as the Keystone
3.2To Fix the Diversified Needs of Tourists and Boost Service Quality
3.3More Emphasis on Tourist Satisfaction and Market Research
Postscript
Our Planet Is Not Lonely