To create a domestic first-class integrated sea island tourism destination with international influence, and explore the innovative development model for sea island tourism, the Muping Branch of Yantai Municipal Planning Administration commissioned China Tourism Academy to research development strategies and overall planning outlines for Yangma Island tourism. The project aims to create Yantai Yangma Island to a new type tourist destination with high starting point, characters and guidingness through the research on the issues of core values and characteristics of Yangma Island; major markets; problems in development; development positioning and target system; planning of space layout and functions; clarifying of theme image and marketing strategies, etc.